Marketing Officer

A.    POSITION PURPOSE

To oversee the Group’s marketing campaigns while coordinating both internally and externally while effectively communicating the organisation’s marketing message.

B.    ESSENTIAL FUNCTIONS AND BASIC DUTIES

•    Assist the Marketing Department in launching promotions for the Group and its subsidiaries. Prepare, plan and manage marketing activities to maximise brand promotion within agreed timelines. 
•    Support the line manager in day-to-day marketing activities. Create marketing campaigns and collaborate with external agencies for effective execution. 
•    Develop innovative strategies to communicate the organisation’s message to new and existing customers. Write engaging copy for press releases and website updates in a timely manner. 
•    Maintain records of all marketing expenses and prepare campaign performance reports, annual audit reports and documents for award participation. 
•    Plan and manage marketing events, evaluate their success and the effectiveness of all marketing activities. 
•    Assist the team in media buying/planning: 
a)    Radio & TV spots 
b)    Outdoor and on-ground activations 
•    Coordinate and execute all aspects of online communications, including online ads and social media activities:
a)    Plan, execute and optimise digital ad campaigns in-house (e.g., social media, Google Search & Display, and Apple Search). 
b)    Write keyword-rich copy for the website to enhance Search Engine Optimisation (SEO). 
c)    Coordinate with external agencies to meet SEO and digital marketing needs.
d)    Draft and monitor Google Ads and social media paid promotions regularly. 
e)    Analyze analytics frequently to measure and improve the Group’s digital marketing activities.
•    Utilise tools such as email and SMS marketing through Customer Relationship Management and external platforms, video content, and Google Analytics to develop a digital marketing strategy to increase the Group’s online presence 
•    Use internal software to display promotional content on branch digital screens and update the website as needed. 
•    Perform any additional assignments as required by the immediate line of authority.

C.    WHAT WE ARE LOOKING FOR:

•    Bachelor’s or Master’s degree in Marketing, Business or a related field.
•    Minimum of 3 years of experience in a digital marketing role, preferably within a fast-paced corporate environment.
•    Proven expertise in social media management, influencer marketing and digital campaign execution.
•    Proficiency in Google Analytics, HubSpot, Meta Ads and CRM software.
•    Strong analytical skills to interpret data and make informed decisions.
•    Excellent organisational, project management and communication skills.
•    A creative mindset with a passion for storytelling and brand development.